Denim Design

Creative collections – driven by a deep love for denim

Jeans have been a wardrobe essential for decades. But to me, they are more than just trousers - they reflect a lifestyle, a mindset, and a design philosophy.

For over 15 years, I’ve been exploring how to design jeans in a way that goes beyond aesthetics - focusing on fit, fabric, wash, and detailing to create garments that are flattering, durable, comfortable, and truly sustainable.

With experience as Head of Design at a mid-sized company, in a design project for a major American corporate, and as a designer for various denim-focused start-ups, I combine hands-on industry expertise with a deep understanding of circular principles. I support brands in creating successful, more sustainable collections – from the initial idea all the way to implementation.

I offer creative and strategic support across all stages of the design process:

Concept development & creative direction
Mood boards & collection planning
Design of individual pieces or complete lines
Strategic collection frameworks based on brand identity, trends, target group & sales data
Trend & market research – online, at trade shows and in fashion capitals
Material sourcing and development of sustainable washes & dyes in close collaboration with production partners
Fit development in cooperation with pattern makers
Technical specification sheets for production
Direct communication with production sites (on-site if needed)
Collection presentations for sales or management teams (in English or German)